The Bachelor of Science in Marketing is a four-year undergraduate program that focuses on understanding consumer behavior, developing effective marketing strategies, and building strong brands in competitive markets. The program combines business knowledge with creativity and analytical skills to prepare students for the dynamic world of marketing.
Core areas of study include digital marketing, market research, advertising, sales management, brand strategy, and product development. Students also learn how to use data and technology to make informed marketing decisions.
Graduates are equipped to work in a variety of roles such as marketing management, brand development, advertising, sales, and digital media, both in local and international markets.
Year 1
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BAM111 |
Introduction to Economics |
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BAM112 |
Fundamentals of Psychology |
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BAM113 |
Communication & Study Skills |
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BAM114 |
Introduction to Development and Entrepreneurship |
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BAM115 |
Information Systems & Management |
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BAM121 |
Common Law & Politics |
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BAM122 |
Open Source Technologies |
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BAM123 |
Financial Accounting I |
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BAM124 |
Economics of Developing Countries |
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BAM125 |
Principles of Management |
Year 2
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BAM211 |
Microeconomics |
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BAM212 |
Business Administration |
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BAM213 |
Financial Accounting II |
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BAM214 |
Mathematics & Statistics |
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BAM215 |
Fundamentals of Marketing |
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BAM221 |
Macroeconomics |
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BAM222 |
Marketing |
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BAM223 |
Advertisement and Sales Promotion |
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BAM224 |
E- commerce |
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BAM225 |
Consumer Behaviour |
Year 3
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BAM321 |
Advertising Management |
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BAM322 |
Marketing Law and Ethics |
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BAM323 |
Brand Management |
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BAM324 |
Service Marketing |
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BAM325 |
Customer Relationship Management |
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BAM321 |
Marketing of Financial Services |
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BAM322 |
Product Planning and Branding Strategy |
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BAM323 |
Social Media Marketing |
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BAM324 |
Marketing Strategy |
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BAM325 |
Pricing Strategy |
Year 4
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BAM411 |
Marketing Analytics |
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BAM412 |
Sales Strategy |
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BAM413 |
Strategic Marketing Management |
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BAM414 |
Global Marketing |
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BAM415 |
Research Methods |
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BAM421 |
Industrial Attachment |
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BAM422 |
Dissertation |
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Electives |
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BAM416 |
Customer Relationship Theory and Development |
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BAM417 |
Digital Marketing |
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BAM418 |
Principles of Advertising |
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BAM419 |
Consumer Marketing |
